Tag Archives: engagement

I am Brand

When you get up in the morning and look in the bathroom mirror, what brand do you see?

Bright and fresh (or gloomily pre-coffee) you see someone you know very well. It is the same person that once met a famous movie star in a breadline in Paris. It is the same person who had her first kiss in a darkened movie theatre. It the guy who crashed his old car and traded it in for a better one. Continue reading

Smoke, Mirrors, and Experiential Branding

Can everyone please get real?

It seems you cannot read any article about branding these days without someone saying that experiential branding is the Next Big Thing. That only experiential branding will appeal to the elusive Millennials. That it is experiential branding that allows a consumer to remember the brand better and more fondly than “traditional” branding.

Traditional branding?

The misnomer in all of this is the word experiential. The fact is that ALL branding – if it is done properly – has the end goal of engaging the consumer on an emotional level. If we do not care about the brand, then any kind of experience is out of the question.

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