Author Archives: Chris Farmer

Can a Leopard Change?

Personal branding cannot change who you are, but it does change how people perceive you. CHANGE IS NOT easy. Any time we want to try something new or try to change something about ourselves, certain people are only too happy to smile and say: “A leopard cannot change its spots.” In saying this,
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How to Sell Your Brand

When you want your brand to sell, consider first what branding will not do for you Branding is not about selling. Branding is about attraction, about creating affinities, and about earning a place in the hearts of your consumer. At best, we want people to feel very personally about their brands. We
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