Author Archives: Chris Farmer

I am Brand

When you get up in the morning and look in the bathroom mirror, what brand do you see? Bright and fresh (or gloomily pre-coffee) you see someone you know very well. It is the same person that once met a famous movie star in a breadline in Paris. It is the same person who had […]
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Where Should We Eat?

Restaurant Branding and the Embarrassment of Choice If a burger is grilled in the woods and no one sees it or hears it, does it really exist?   One of the biggest parts of branding in the restaurant industry comes near the end – getting the word out! In Serbia, there were approximately 20,000
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