Author Archives: Chris Farmer

Branding the Mask

If the human race can be counted on for anything, it is that we will consistently scare ourselves to death whenever we can. We love to overreact, spin conspiracies, and take (or talk a lot about taking) radical action. It’s what we do. Another thing we do is we exploit our native fears for commerc
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Your Brand in 2016

New Year’s Resolutions are often times for radical shifts in what we like to think of as our personal brands. Maybe it is a diet. Maybe it is smoking. Maybe it is reading more. Maybe it is watching less television… Whatever the resolution, be aware that it affects your personal brand – both fr
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