Can a Leopard Change?

Personal branding cannot change who you are, but it does change how people perceive you. CHANGE IS NOT easy. Any time we want to try something new or try to change something about ourselves, certain people are only too happy to smile and say: “A leopard cannot change its spots.” In saying this,
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How to Sell Your Brand

When you want your brand to sell, consider first what branding will not do for you Branding is not about selling. Branding is about attraction, about creating affinities, and about earning a place in the hearts of your consumer. At best, we want people to feel very personally about their brands. We
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I am Brand

When you get up in the morning and look in the bathroom mirror, what brand do you see? Bright and fresh (or gloomily pre-coffee) you see someone you know very well. It is the same person that once met a famous movie star in a breadline in Paris. It is the same person who had […]
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