If you have not heard much about brand coaching up until now, it would not be surprising.
I have been a brand consultant for many years, working with many companies and implementing many new brand and communication strategies. In the past, companies and managing directors were in a hurry to outsource their identity and branding needs – let the experts do it, they would say.
That was fine by me!
Today, however, the world looks very different. Business is different. And the way people look at their business needs has changed dramatically. Today CEOs, startup managers, entrepreneurs, and marketing graduates have all had a taste of the freedom of self-help. Continue reading →
The theory runs something like this: If you have an infinite number of monkeys with an infinite number of typewriters and an infinite amount of time, they will eventually write the complete works of Shakespeare.
People forget about the flip-side, however. If you use the Infinite Monkey Strategy (IMS) you need an infinite amount of account managers sifting through an infinite amount of paper just to find the three or four words which will talk about your brand. And of course, you will be paying infinite over-time for it.