Author Archives: Chris Farmer

Brand: Serbia

What are the vital elements of a country’s brand? The branding of Serbia has been going through a very long series of false starts and misfires for as long as I have known about it. I was involved in an early post-transition project in 2004 and 2005, but the branding initiative was ultimately shel
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Forgiveness and Brands

I require my toaster to make toast. If my toaster frequently burns the toast, I will replace it without thinking too much.  I have a strictly functional relationship with it. Does it do the job it is supposed to? If it is made by Westinghouse, Tefal, KitchenAid, or any other known brand is of much
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