A glittering star dressed to look undressed and singing someone else’s songs may become a YouTube or Vine sensation overnight. She may go viral. She may have a million views and a million followers. But is she famous?
Yes. But.
The kind of fame that is useful in personal branding is the kind that endures. It is not about getting people to look but rather it is about engaging a very wide audience consistently. Woody Allen is famous for a lot of things, but the main reason is that he has consistently delivered quality films for nearly 50 years. He gained attention early because of his talent and (it must be said) hard work. Woody Allen’s goal was not to become famous – he wanted to make films.
