Tag Archives: consumer

Branding: Does a Quality Product Sell Itself?

Ever been to a party where you don’t know anyone?

This is the consumer world in which we all live and struggle for attention. Our products and services suffer the same psychological anguish all the time. Who knows us? Who wants to get to know us? Why will someone pick up your product in Walmart? Why will someone try on your shirt in Saks Fifth Avenue? Is it because your product is just so much better than any other?

Sorry. No.

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When Brands Intrude

The only thing you needed to buy was a dozen eggs, but somewhere on Aisle One you were Brand Attacked!

It happens when people, sitting idly around the marketing department, start wondering how they can engage new consumers better and faster.

“Let’s attack them!”

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