Ever been to a party where you don’t know anyone?
This is the consumer world in which we all live and struggle for attention. Our products and services suffer the same psychological anguish all the time. Who knows us? Who wants to get to know us? Why will someone pick up your product in Walmart? Why will someone try on your shirt in Saks Fifth Avenue? Is it because your product is just so much better than any other?
Sorry. No.
