Is China Ready To Build Global Brands? | Branding Strategy Insider

Brands in China Series

David Aaker thinks that it will be decades before Chinese companies are ready to develop strong brands capable of competing on the global stage. While I do not agree with his blanket assessment, I can personally vouch for one of the reasons he cites for his point of view. Unless senior managers at Chinese companies value the power of branding, then investment in brand and advertising will likely be wasted.

Source: Is China Ready To Build Global Brands? | Branding Strategy Insider

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