How often have you gone out to a restaurant and said, “It’s just not like it used to be?”
If someone (like me for example) would come up to you after and ask you exactly WHAT wasn’t the same, the answer might not be easy. With restaurants, their brands are a synesthetic mix – maybe the food has changed, maybe the décor, maybe the lighting, maybe the seating arrangement, maybe the ambient aromas, maybe the music has been turned up, turned down, or turned on its head.