Tag Archives: consultant

Quality, Quantity, and Infinite Monkeys

The theory runs something like this: If you have an infinite number of monkeys with an infinite number of typewriters and an infinite amount of time, they will eventually write the complete works of Shakespeare.

People forget about the flip-side, however. If you use the Infinite Monkey Strategy (IMS) you need an infinite amount of account managers sifting through an infinite amount of paper just to find the three or four words which will talk about your brand. And of course, you will be paying infinite over-time for it.

And what’s a typewriter?

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