Tag Archives: feeling

I am Brand

When you get up in the morning and look in the bathroom mirror, what brand do you see?

Bright and fresh (or gloomily pre-coffee) you see someone you know very well. It is the same person that once met a famous movie star in a breadline in Paris. It is the same person who had her first kiss in a darkened movie theatre. It the guy who crashed his old car and traded it in for a better one. Continue reading

Forgiveness and Brands

I require my toaster to make toast.

If my toaster frequently burns the toast, I will replace it without thinking too much.  I have a strictly functional relationship with it. Does it do the job it is supposed to? If it is made by Westinghouse, Tefal, KitchenAid, or any other known brand is of much less consequence than its function. This is especially true if I buy one which calls itself “the best”. I will switch it out. No regrets, no forgiveness.

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