The Big Simple
Think.
Don’t think.
No one reads.
Read it fast.
Slogans. Hashtags. Snippets.
#fastwords
No paragraphs.
No complicated words.
I require my toaster to make toast.
If my toaster frequently burns the toast, I will replace it without thinking too much. I have a strictly functional relationship with it. Does it do the job it is supposed to? If it is made by Westinghouse, Tefal, KitchenAid, or any other known brand is of much less consequence than its function. This is especially true if I buy one which calls itself “the best”. I will switch it out. No regrets, no forgiveness.